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Agency Search Kaizen (ASK)
Agency Search Services
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Agency Search Kaizen (ASK)
Agency Search Services
About
News
Contact
Agency Search Services
About
News
Contact
Erynn LaFlamme 3/20/26 Erynn LaFlamme 3/20/26

Marketing Brew: Lisa’s Thoughts on the end of the Madison Ave holding co era

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Erynn LaFlamme 10/29/25 Erynn LaFlamme 10/29/25

LifeInk AI: Lisa Colantuono Discusses Leadership Delegation Challenges

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Erynn LaFlamme 10/17/25 Erynn LaFlamme 10/17/25

DGTL Growth Podcast: Lisa Shed Light on Today’s Agency Search Reality, Where Chemistry Meets Algorithms

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Erynn LaFlamme 8/25/25 Erynn LaFlamme 8/25/25

Ad Age: ASK Consultants Support Seamless Review Won by Walrus

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Erynn LaFlamme 8/25/25 Erynn LaFlamme 8/25/25

Lisa Chimes in on the Conversation with AdAge: Knowing When Your Brand Needs an Agency Review

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Erynn LaFlamme 7/18/25 Erynn LaFlamme 7/18/25

Adweek: ASK Consultants Lead Review for Heaven Hill Integrated Account

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Erynn LaFlamme 6/3/25 Erynn LaFlamme 6/3/25

Lisa Colantuono Featured in Co-Definery’s “The Immortal Life of Agencies” Podcast

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Erynn LaFlamme 5/27/25 Erynn LaFlamme 5/27/25

Ad Age: Lisa Colantuono on TRG’s Rebrand Strategy

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Erynn LaFlamme 4/15/25 Erynn LaFlamme 4/15/25

Outsight Podcast: Lisa Colantuono on Building Relationships, Not Pitches

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Erynn LaFlamme 3/9/25 Erynn LaFlamme 3/9/25

The Pivot Point Podcast: From Architcture to Advertising: Lisa’s Wild Career Pivot

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Erynn LaFlamme 1/16/25 Erynn LaFlamme 1/16/25

Ad Age: Lisa Colantuono talks with AdAge about 2025 Leo Burnett and Publicis Worldwide merger

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Erynn LaFlamme 12/12/24 Erynn LaFlamme 12/12/24

Digiday: Lisa Colantuono joins the discussion on Omnicom’s big move

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Erynn LaFlamme 12/10/24 Erynn LaFlamme 12/10/24

Ad Age: Omnicom-IPG: Lisa Colantuono’s Take

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The Dynamic Agency Landscape

The agency side of the marketing industry has experienced notable shifts over the past 24 months, and these transformations impact agency operations and client relationships:

  • Description tMany agencies are transitioning to more agile working practices, allowing teams to adapt quickly to client needs and market changes. This enhanced collaboration demands a new level of partnership between agencies and clients, making it essential to seek agencies that exemplify agility.ext goes here

  • The rise of technology, particularly AI and automation, is reshaping agency operations. Agencies leveraging tech for programmatic buying and predictive analytics are enhancing efficiency. As consultants, we prioritize agencies that integrate these technologies, ensuring they stay ahead of the curve.

  • There's a growing focus on diversity, equity, and inclusion within agencies. Clients want partners who reflect their values. When we conduct agency searches, we evaluate a firm’s D&I initiatives, knowing that diverse teams lead to more creative and effective campaigns.

  • The labor market has changed dramatically, with agencies facing challenges in attracting and retaining top talent. Flexible work arrangements and positive culture are crucial. Agencies with strong employer brands will appeal more to clients and we assess this when connecting clients to potential partners.

  • Clients increasingly demand accountability and measurable ROI from their agency partners. Agencies now adopt transparent reporting and performance metrics. As search consultants, we ensure the agencies we represent can deliver both creative solutions and tangible results.

ASK for a Confidential Consultation

The changes in the agency landscape reflect a broader shift toward adaptability, innovation, inclusiveness, and accountability. At Agency Search Kaizen (ASK), we are committed to connecting clients with forward-thinking agencies that are prepared to navigate these challenges. By understanding these dynamics, we can facilitate partnerships that lead to successful outcomes in a rapidly evolving environment.

Join us on this exciting journey and discover how we can support agency search needs while fostering a culture of continual improvement centered on “change for better.”

Welcome to the future of agency searches—welcome to Agency Search Kaizen (ASK)!

NYC OFFICE

353 E53rd Street, 2F

New York, NY 10022

CONTACT THE CONSULTANTS

Lisa Colantuono, Founder & CEO

colantuono@agencysearchkaizen.com

Kim Hunt, Lead Consultant

hunt@agencysearchkaizen.com

Mark McMullen, Consultant

mcmullen@agencysearchkaizen.com