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Agency Search Services

Agency Search Services

Agency Search Services

Ad Age: Are small ad agencies really growing because of AI?

Oct 6

Written By Erynn LaFlamme

Ad Age: 5 things CMOs want from small agencies right now—and how to deliver them

The Dynamic Agency Landscape

The agency side of the marketing industry has experienced notable shifts over the past 24 months, and these transformations impact agency operations and client relationships:

Many agencies are transitioning to more agile working practices, allowing teams to adapt quickly to client needs and market changes. This enhanced collaboration demands a new level of partnership between agencies and clients, making it essential to seek agencies that exemplify agility.ext goes here
The rise of technology, particularly AI and automation, is reshaping agency operations. Agencies leveraging tech for programmatic buying and predictive analytics are enhancing efficiency. As consultants, we prioritize agencies that integrate these technologies, ensuring they stay ahead of the curve.
There's a growing focus on diversity, equity, and inclusion within agencies. Clients want partners who reflect their values. When we conduct agency searches, we evaluate a firm’s D&I initiatives, knowing that diverse teams lead to more creative and effective campaigns.
The labor market has changed dramatically, with agencies facing challenges in attracting and retaining top talent. Flexible work arrangements and positive culture are crucial. Agencies with strong employer brands will appeal more to clients and we assess this when connecting clients to potential partners.
Clients increasingly demand accountability and measurable ROI from their agency partners. Agencies now adopt transparent reporting and performance metrics. As search consultants, we ensure the agencies we represent can deliver both creative solutions and tangible results.

ASK for a Confidential Consultation

The changes in the agency landscape reflect a broader shift toward adaptability, innovation, inclusiveness, and accountability. At Agency Search Kaizen (ASK), we are committed to connecting clients with forward-thinking agencies that are prepared to navigate these challenges. By understanding these dynamics, we can facilitate partnerships that lead to successful outcomes in a rapidly evolving environment.

Join us on this exciting journey and discover how we can support agency search needs while fostering a culture of continual improvement centered on “change for better.”

Welcome to the future of agency searches—welcome to Agency Search Kaizen (ASK)!

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CONTACT THE CONSULTANTS

Lisa Colantuono, Founder & CEO

colantuono@agencysearchkaizen.com

Kim Hunt, Lead Consultant

hunt@agencysearchkaizen.com

Mark McMullen, Consultant

mcmullen@agencysearchkaizen.com